I realize that this picture is msuch less convincing on my computer screen than it was on my iPhone. I’ll confess: I snarfed this bar right down before it even occurred to me to snap a picture of it, so this is only the wrapper. My first impression after randomly buying a Nogii bar at CVS was good enough to convince me to spring for a whole box on Amazon.
-Taste: These have a good sweet and salty thing going on with a peanut butter infused soy and whey protein filling and a chocolatey coating. This chocolatey coating (rarely will you get real chocolate in a protein bar) tastes like chocolate, isn’t crumbly, and doesn’t melt in my hands too easily. The caramel is kind of unnecessary, but it tastes like real caramel: soft and sweet, though not complexly sweet.
-30 grams of high-quality whey and soy protein. It’s nice to get some whey protein in a bar. The presence of the whey explains the cost of these bars.
-Texture: Dense and crispy, without being too crunchy. Imagine a double layer of Luna bar enrobed in chocolate, and you’re probably not too far off from what a bite into a Nogii bar is like.
-Size: This could easily be a meal replacement. At a whopping 3.34 oz, this thing is a monster and doesn’t leave me feeling hungry.
-Calories: Not too bad: 390 calories for 30 grams of protein is a lot more efficient than the 180 calories for 10 grams of protein in my beloved Lemon Zest Luna bars.
-Carbohydrates: 38 grams of carbs — probably could be lower if the overkill caramel weren’t included.
-Gluten-free: I’ve noticed that eating too much gluten, such as an artisanal pizza, gives me serious tummy troubles. Other than allowing me to avoid something that occasionally gives me gas pains, I’m not sure that there’s a real nutritional benefit to this being gluten free, but it’s not a bad thing.
-Fat Content: 120 of the bar’s 390 calories come from fat. There are 14 grams of fat in this Nogii bar, 7 grams of which are saturated fat. This may not be extraordinary for the category, but it’s not desirable for me for a bar I plan to eat almost daily.
-Sugars: 22 grams of sugar — more than I’d like to see, but probably not too, too much considering that this bar can be a meal replacement. And the bar tastes so good, I can kind of look past this.